Hello All,

It’s been a while since the last blog update I sent out. I hope you read it, if not, suffice it to say that we hit a rut and we’re digging our way out. Here’s the status…

There’s mostly good news.

The developer has almost completed the search engine optimization improvements to the site that are required to help LetterRep climb back up to the top of the search results. Once those are complete, which he states will occur this week, LetterRep will move to the new host (we’d planned on moving earlier, but couldn’t). We’re planning the move for this weekend so as not to miss too much traffic. While the SEO improvements will help us in customer search results, the new host will allow us to protect ourselves more.

The little bad news I have is that another hack was attempted on the site. With the help of a very sharp writer (thanks, R.M.) we caught the intrusion and saved LetterRep this time.

Now for some really good news…

As a result of the hacks in June and August and the effect it had on visitor traffic, I have had no choice except to look for other sources of income for LetterRep. The search brought me to the advertising world in hopes we might find some work there. To my surprise, it has. The advertisers I spoke with need copywriters, article writers, and press release writers. These jobs will pay outside of the normal LetterRep 30-day system and will earn writers $25.00 per job upon acceptance by the customer.

Are you a copywriter? B2B or B2C? Experienced in ‘Persuasive Marketing?’ If yes, send an email with some examples of your work.

For those of you who are not sure if you are copywriters, I’m not going to leave you out. We will soon have a personal friend and corporate advertising executive, Nelson Duffle, whose worked at organizations like Fidelity Investments, who will give us some basic instruction on copywriting and what is expected by corporate marketing/advertising departments. He’ll also explain how you can land those jobs yourselves.

Here’s the next bit of good news…

An ad agency is interested in having LetterRep writers compose articles for its business customers who are, understandably, too busy running their businesses to maintain their own blogs. Customers will provide writers the premise of the articles and the keywords to be used in the articles and writers will compose them, post them to the blog and link the keywords back to the customer’s website. This work will pay $25 per 3 or 4 paragraph article and again be paid outside the normal LetterRep system. The ad agency is looking for writers to perform ongoing work for customers. In some cases the customers need 2 to 3 articles per week.

The final bit of paid work looks like it will be an add-on to the article writing…It’s community-building.

The same business customers who are too busy to write and post articles to their blogs are also too busy to maintain their social media portals: Facebook, Myspace, Youtube, Flickr, Friendfeed, etc. The businesses know their customers are there so they know their businesses need to be there, but again there just aren’t enough hours in the day for them to answer comments and post links and participate in social-media activities.

The ad agency is interested in hiring the same writers who compose keyword-rich articles to serve as social-media community builders. This service would be an additional fee to the $25/article fee.

Are you an active and experienced social media, social networker? If so, send an email. (I’ll also be putting this out from my Facebook page.)

In addition to all of this work will be miscellaneous web-copy, press release and sales letter work for writers with that talent. If you have any of this experience, please send examples.

Okay…that’s it for now. I have composed another article and I will post it as soon as we get moved to the new host. (To give you an idea of its content, its about how we will be providing the customer’s request for each of your letters and asking you to rewrite it into a statement about the letter to increase the content on the site.)

As always, thanks for your time and patience.

~Rob

This entry was posted on Thursday, September 17th, 2009 at 6:42 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.